Welcome Microsoft, Seriously.

On Monday, Microsoft gave us a sneak peek of a new type of product that we’re pretty familiar with here at AppGyver, to say the least. PowerApps is Microsoft’s entry into the enterprise app development game. It aligns with a series of moves Microsoft has made away from the computer software space they’ve dominated for decades, toward a new type of software. That is, the software developed by you and me, focused on solving business problems.

For Microsoft, going down this path makes sense: it echoes what analysts have been saying for years now. Moving forward, the majority of day-to-day enterprise apps will be built this way. After all, that’s why we launched Composer 2: the world's first fully visual and extendable enterprise app platform.

See the Composer 2 overview video

These are exciting times and we think new players will only help speed the shift toward the commoditization of business app development.

More and more employees are now connected to their work through smartphones and other devices, creating huge potential for internal apps to create transformative business value.

Answering to the growing demand

However, it takes forward-thinkers to turn this potential into opportunity. The demand for next-generation business apps is created by those that are acutely aware of the broken processes around them. It is these individuals that are on the lookout to improve those processes on a big-picture level. When you put the ability to create apps into the hands of those that need the solutions in their day-to-day work, the game changes completely.

We think it’s great that Microsoft is joining the bandwagon. But their decision to vertically integrate PowerApps into their IaaS/PaaS solutions like Azure changes the dynamics of the market. As the majority of enterprise apps will be created visually, Microsoft sees an opportunity to drive users to their cloud platform through PowerApps. Can’t blame them, as Azure is not the first choice for a lot of developers today.

However, for all the other players in the market such as cloud service providers, API integration platforms, ERP solutions, SaaS services and others-as-a-service, this raises a question: where is their PowerApps? Where’s their strategy to drive adaptation through visual programming tools? Not everyone will be able to create their own visual programming platform that vertically integrates with their technology. Nor should they.

Everyone will need a visual tool to create apps

Creating visual programming tools that enable innovation without limitations is a really hard problem to solve. We know it. We’ve iterated our development platform with a community of 150,000+ users, who have built over 100,000 apps with our products. We have gone through rigorous testing and feedback loops with our community over the last few years. We have iterated every part of the product to make it work like it should. This includes not only the visible parts of the product, but also all the underlying technology, such as making every part of our platform extendable by third parties. And we continue to push the limits of what visual programming tools can do. This is what AppGyver is about.

Our vision has been to create a product that integrates with all the popular cloud services and APIs, be it IoT devices, big data services, HIPAA compliant backend solutions, mobile backend services or kick-ass SaaS services. APIs can serve many purposes, but in today’s world they are mainly created in order to enable application development. We are positioned to be the fabric that makes mobile and web application development on top of APIs accessible to everyone. We are the PowerApps for the rest of us. It’s an exciting opportunity for all the stakeholders: technology companies with APIs, enterprises, citizen developers, software development firms, and of course the end-users of the apps.

As this industry reaches a turning point, we’re proud to have Microsoft join us right at the epicenter – pioneering the enterprise app revolution alongside Composer 2.

Welcome, Microsoft. Seriously.

Marko Lehtimaki, CEO AppGyver

As CEO & Co-Founder of AppGyver, Marko possesses a deep understanding of emerging technologies and their implications to enterprise businesses.

San Francisco, CA